This week’s guest is the wonderful @museumstoremelody ! Melody is a seasoned expert who literally helped rewrite the book on museum stores. With nearly 20 years of industry experience, she helps institution—from art and science to culture and history—bring profit and purpose to their retail operations.

In this episode, Sarah and Melody unravel misconceptions about museum retail, the origins of “revolution you could hold in your hand,” and how 18th-century consumer boycotts became statements of identity. They explore the psychology and politics of “exit through the gift shop,” how the 250th anniversary of the Declaration of Independence is being marked in museum retail, and why a tea towel or tote bag might mean more than you think.

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