love affair between screens and real places


What happens when blockbuster adaptations and binge-worthy TV turn British heritage into the world’s hottest travel destination? In this meta, thought-provoking episode of It’s History for F***’s Sake, host Sarah Dowd welcomes Seren Welch, one of the UK’s leading screen destination consultants, whose career bridges decades of filmmaking, tourism marketing, and location storytelling for hits like Downton Abbey, Sherlock, and Poldark.

Together, Sarah and Seren unravel the complicated love affair between screens and real places: Why do we yearn to step into Austen’s ballrooms, Brontë’s windswept moors, or the wizarding world of Harry Potter? What draws us to “set jet” across Britain and what risks do we run on turning living, breathing heritage into mere theme parks?

Expect lively debate on literary pilgrimage versus screen tourism, the ethics of destination storytelling, and why period dramas and gothic romance keep us coming back for more. Plus, the next era of on-screen-inspired travel, how locations become characters, and what’s coming soon to shape your travel bucket list.

If you’ve ever booked a trip because of a movie, lost hours to Regency fantasies, or wondered who decides what parts of history get the Hollywood glow-up this episode is for you.

About Seren Welch:

Seren Welch is a leading voice on the screen tourism, otherwise known as the Set-Jetting trend. With over 25 years’ experience promoting countries, regions and historical sites, developing cross sector partnerships with the films & TV industry, she has turned viewers into visitors. By tapping into the emotional connection the audience has with what they’ve seen on screen the economic return continues long after the cameras have stopped rolling.

Tags: